When in Doubt, Go with Sweetness

Originally posted on Eye-Dancers:

Ideas can strike writers at any time, and often without warning. They can frustrate and baffle, but they can also give us wings as we soar aloft, above mountain peaks and green, lush uplands where our imaginations roam unhindered. In short, ideas can be magic.

But what if, after the initial euphoria has worn off and you step back to examine your idea with the cold, hard light of objectivity, you realize that it’s not a perfect fit for a particular market; it d...