The Untold Story Of Shake Shack's $1.6 Billion Branding
For the first time, Pentagram tells the story of building Shake Shack's branding from the ground up.
Last week, Shake Shack went public in an IPO that ballooned to $1.6 billion—cementing the brand's journey from a one-off boutique stand in New York's Madison Square Park to a multinational burger titan with restaurants reaching Moscow, Istanbul, and Dubai.
No comments have been added yet.
David Lidsky's Blog
- David Lidsky's profile
- 3 followers
David Lidsky isn't a Goodreads Author
(yet),
but they
do have a blog,
so here are some recent posts imported from
their feed.
