The Secret to Beat the ‘Big Decision Trap’

Making decisions can be downright scary. What if you make the wrong call? What if the new initiative turns out to hurt more than help (remember the launch of New Coke?)

“I’d better be careful not to screw things up,” you tell yourself. “Don’t push the envelope. Just keep it safe.”

Think how much effort it takes to pass a new law. Months of sub-committee meetings, political back channeling, public hearings, voter polling. The result? A system that sorely lacks innovation and agility.

As we make d...