How To Win Sales And Influence Algorithms

David Pandolfe:

I kind of doubt there are any indie writers not already subscribed to David Gaughran’s blog, but here’s another great post, just in case. This one features Nick Stephenson and Matt Iden offering advice about writers cross-promoting each other’s work to mutual benefit. Great stuff, as always.

Originally posted on David Gaughran:

I’m hosting a discussion today between two authors who are using creative ways to share audiences, something which has the happy side-effect of increasing their respective sales.

As I said on Thursday, I think creative forms of collaboration – especially in terms of marketing strategies – are going to be big this year.

Traditionally published authors may have to compete with each other ways that may not be relevant/important to self-publishers – like agents, deals, grants, prizes, or co-op. But self-publishers have nothing to fear from cooperating with authors they are nominally competing with, and everything to gain.

The market is so large that no writer will ever reach all the readers out there, and the odds of getting noticed can improve greatly with the right kind of cooperation – as many authors with box sets saw last year.

If you are still skeptical, consider this: Amazon’s recommendation engine can drive sales like nothing else. The Also…

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