The Quantified Player Comes To Super Bowl XLIX

Along with adding a whole new layer of quant nerdiness to the Big Game, the technology could help the NFL figure out how to make football safer.

When the Seattle Seahawks take to the field against the New England Patriots this Sunday, the players' every move will be quantified like never before. That's because their shoulder pads will have sensors embedded inside that beam statistics—including field position, speed, distance traveled, acceleration and relative proximity to other players—to "receiver tags" placed around the stadium. The data, which is gathered in real time, will then be used to augment NBC's broadcast of Super Bowl XLIX.

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