To Brand or Not to Brand…

Thought of #Branding stressful? Rethink as a #promise to #readers suggests @cara_putman. #Amwriting
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If you’ve been a writer for any length of time, then you’ve heard a word bandied about.

That word? BRAND.

Now don’t get angry, tense, or upset.

One of the things I do as I read multiple books from an author is try to evaluate what promise that writer is making to readers with each book. As they write one more book, they’re making an addition to the promise…or breaking the promise and potentially losing readers.

Really that’s all a brand is.

A brand is a promise to a reader.

What can they expect when they pick up your next book?

With Colleen Coble books you expect a strong romance set in a setting that can’t be divorced from the book. There will also be some page turning suspense. Probably a child, too.

To read the rest of the post, please join me over at the Writer’s Alley.