5 Tips for Digital Startups
The main problem of most startups is that their founders concentrate too much on exactly what they are working on and often neglect everything that doesn’t constitute the subject of their innovation. As a result, they often lose chances to increase the efficiency of their business that are right under their noses. Look through our list – we are sure you will find a point or two of interest.
1. Start Small but Think Big
In order to have more than a so-so success, you have to build proprietary technology that is at least ten times as good as its closest analog in some respect. If you cannot create real advantage over competitors, you will never achieve much.
2. Specialize
Users tend to give preference not to the products that can do a little bit of everything, but to those that do one thing, but do it really well. In other words, don’t try to be everything for everyone – be specific about what it does and prove that it can deliver.
3. Find a Co-Founder with Programming Background
If you have a killer idea for a new app, it is wonderful. You may always hire a coder or outsource the task of actually implementing this idea – but it would be a much better idea to start this new business with a co-founder with some background in this field. He doesn’t even have to be an excellent coder – he simply should be able to think in the categories of programming, which will make the process of turning the idea into reality much smoother.
4. Bring Your Own Device
Bring Your Own Device, or BYOD for short, is a new model that is getting more and more popular with smaller digital businesses and allows them to save a lot of money. Basically, it means that each employee brings his own laptop, tablet, smartphone and suchlike and uses it for work. There are some challenges (for example, how to make all this varied mess work together) but in terms of economy it is well worth it.
5. Perfect UX and UI
It’s difficult to underestimate the importance of good website or mobile application for your business. Good usability influences conversions and in fact, this is the main thing that can bring your visitors to your customers. According to Magicdust – Sydney web design company, startups that pay attention to their design and turn to help of professional services are more successful than their competitors.
Do you have any of your own ideas that can be of use for startup owners? If so, share them in comments!
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