Ikea Acknowledges It Forgot The Internet
As growth slows, Ikea's executives admit it's time to go online.
If you've ever found Ikea's website too clunky, or its $99 truck delivery highway robbery next to Overstock or Amazon Prime, you aren't alone. Once a retail revolution, Ikea's pine- and umlaut-laden megastores have begun to see their profit margins wane in the online age, something the company's executives acknowledged during an earnings report yesterday.
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