The Social Approach to Helping Military Members

Businesses are taking creative approaches to advertising and marketing strategies, using a variety of platforms and reaching out to a number of customers and potential customers in specific groups.

One of these ways of marketing is to use social media to reach out to current and former military members.

Often businesses want to show their support to the military, so they offer specials and deals to those who serve (and retired service members) and their families. Using social media is just one way to reach out.

Some Examples….

MilitaryAvenue is a site where companies can market directly to military families.

Frog in My Box is an online store that is taking full advantage of this platform. This store sells online baby, kid and maternity clothes, accessories and books. Everything is discounted, and it’s a great way for military members to stay within their budgets while getting what they need.

Because of the marketing strategies, Frog in My Box can easily reach out to military members.

Using social media is cost effective to the companies and reaches more of the audience than traditional advertising strategies.

Facebook, Twitter and More

Other companies also use social media sites like Facebook, Twitter and Pinterest to target military families.

This way business can reach mobile audiences and offer discounts without adding cost to themselves with paper or other media advertising.  Using social media is also a way for military families to connect with one another through these businesses and offer support and engagement.

Companies can use Facebook promotions, Twitter feeds and Instagram posts to advertise and offer discounts. These formats are free and easily shared, so everyone benefits.

As the following article shows, Military Auto Loans on the Move are an attractive incentive to those in the military looking for a car loan.

Because cars can be such a big part of a budget, finding the right loan is important. With military car loans, lower interest rates are often offered, as are longer loan timelines, which can also lower payments.

Credit history is not always as important, either, so it’s a nice way for current or retired military to receive another benefit for their service. It’s a nice perk that only those with military service can receive.

Showing Gratitude

Even if businesses aren’t affiliated with the military, they often want to offer special rates, services and discounts to those who serve our country. It’s a nice way to show gratitude and appreciation for military members.

Whether it’s a special once a year discount on Veteran’s Day or an ongoing special price, it’s a great gesture.

With social media, the word can get out, be shared and military members can use it. With the ease of social media use, sharing and feedback, it’s a win-win situation for all involved.

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