Why I Keep Returning to My Least Favorite Hotel in London

Many years back, I checked into the Sheraton Heathrow after winning a bid on Priceline. It was incredibly cheap—something like $30-40 for the night, as I recall.

At the time I was still new to the world of branded hotels. A few times a year, I might stay in a Starwood or Hilton property. I spent the rest of the nights in hostels, guesthouses, or on the couches of kind hosts. Arriving at the Sheraton Heathrow for the first time, I remember thinking, huh, this hotel is a little weird—but hey, i...