How often should you blog and indulge in social media?

Photo by Amy Spanos

This question arose today from a conversation with Isaac Marion. We were chatting about incessant prodding done byagents, marketers, social media experts, hungry raccoons pretending to be social media experts, and a slew of other people who think they know what kind of an online behavior leads to better book sales. As you have guessed, this prodding is aimed at writers. Its message is simple. "Sprinkle yourmarvelous thoughts online in a liberal layer, daily, smear it on s...