Gap Is Shutting Piperlime Down

Piperlime's shutdown is just one of the big changes Art Peck has made at the San Francisco-based retailer before he even takes over as CEO.

Today Gap Inc. reported it is shutting down its Piperlime business, the retailer's first attempt at launching a native e-commerce brand. "We plan to keep on pushing new ideas and look forward to seeing how we can apply what we've learned to the rest of the company," incoming CEO Art Peck said via a company press release.

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