Why Do Reviews Matter?

It might sound simplistic to ask whether reviews really matter. Every author knows they���re important but I���d venture to guess every indie author who goes through the process of seeking them ends up asking the same question.

Why is this so hard?

Getting reviews can take a significant amount of time, effort and money ��� and as an indie doing it all yourself, with no publishing house support, you���re bound to ask yourself whether it���s all worth it. Yes, it really is, for one very good rea...