James Victore On Inspiration

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James Victore is an American art director, designer, and author. In 2010 Victore’s monograph Victore or, Who Died and Made You Boss?was published by Abrams Books. In 2010 and 2012 Victore’s work exhibited in The Museum of Modern Art.

What’s Inspiration?

1. WORK.

I use the analogy of sports and exercise. If you gonna get strong, it takes pushups. How many pushups? Not five. Twenty? Thirty? A Hundred? It’s how strong you wan...