Unbreak Those Broken Resolutions

It’s just about that time into the new year when people realize they haven’t stuck to their New Year resolutions.  For those social media ministry resolutions, we beg you to not be so hard on yourself for breaking them.  We’re only human, right?!

 

Instead of beating yourself up about what you haven’t done for your ministry’s social media in the first few weeks of 2015, let’s get back on track with those resolutions with some easy-to-digest tips.

 

More Visuals: It’s the age of visual marketing and platforms are favoring these posts above text-only posts. Not visually inclined? Apps like Canva or Share As Image make it easy for even the least designed-inclined to create and share beautiful images.  Sharing 1-2 extra visual posts each week will help catch users’ eyes and encourage them to engage with your content.

 

Engage Users: Don’t be a one-way megaphone. Engage your congregation by talking to them.  Send them a tweet, reply to their comments on Facebook, search for a hashtag related to your brand… just be sure your fans are talking and you’re talking back. Responding to 2-3 extra users daily can help strengthen your online community and increase your post interaction metrics.

 

Test Social Ads: Social media allows you to inexpensively test advertising online. Have a fun or important post about your ministry you’d like to reach more people? Experiment with different target audiences and platforms with a minimal budget.  Once you become more comfortable with social media advertising, slowly increase the budget and test out different post types.

 

So, don’t let broken resolutions mean broken promises to your ministry.  Get back up, brush yourself off, and start slowly working towards unbreaking those broken resolutions.  Still don’t think you’ll have time in 2015 to let social media help your ministry, consider contacting Media Connect Partners to get you back on track.

 

Need some tips on how to renew yourself as a good co-worker? Find some quick and timeless advice here and feel refreshed. 

 

This post was written by Ashley Scolaro. Ashley is an Account Director with Media Connect Partners.