Target Launches New Plus-Size Clothing Line
Target is launching its first clothing line in seven years, called Ava & Viv, aimed at the lucrative plus-size market.
In February, cheap-chic retailer Target will launch Ava & Viv, its first new clothing line since 2008. Ava & Viv will be designed for the growing $17.5 billion plus-size market. Its clothing will come in sizes from 14W to 26W and X to 4X, Women's Wear Daily reports (subscription required).
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