Let’s Talk About Trust

When I was first looking into independent publishing, one of the phrases I kept stumbling across on blogs and in articles was “author brand”. It’s not really a weird phrase, since your writing becomes a commodity when you publish, but it always left me with a bad taste in my mouth. I’m sure someone somewhere could do an in-depth analysis of the phrase, complete with cynical conclusions that we–and my fellow Americans in particular–tend to trust bigger brand names because that is what we perce...