The Call to Action: Still a Key Component of Contemporary Business Ownership
Even in a perpetually changing business world, there are some elements and key factors that remain constant. These can be found across individual disciplines and business sectors, from sales and manufacturing the marketing techniques used to promote brands. The latter market is particularly fascinating, as while it has experienced a greater level of evolution that almost any other aspect of business the basic rules of marketing remain largely unchanged. As a result of this, the ‘call-to-action’ remains a crucial marketing technique that can help to drive traffic and sales conversions over time.
For those who are unfamiliar with the term, a CTA can be any technique, icon or promotional package that is utilized to convert unique visitors into sales conversions and customers’ with a fixed financial value. This is a long-standing marketing technique, and one that can take numerous forms in the modern age. So although the basic premise of CTA’s remains unchanged, the technology used to implement them and bring them to live has changed almost beyond all reasonable recognition. In addition to this, the development of analytical CRM technology has also made the impact of CTA’s easy to measure.
More specifically, companies tend to invest in CTA techniques that are located almost exclusively online. This is especially true in an age of mobile websites, where large and prominent icons can easily be transformed into responsive CTA’s. By clicking on these visitors can be directed to an alternative page that implores them to subscribe with the brand or make a purchase, or alternatively enables them to learn more about a specific product. Either way, these visual icons help to build relationships between brands and consumers within a relatively short period of time.
There are also more diverse CTA techniques that will become increasingly popular in 2015. The first is the use of high quality blog posts, which can be published either on your own website or through on a relevant alternative online resource. This can include an organic CTA either within the post or at the bottom, so long as it is natural and links seamlessly to your brand.
Alternatively, there is a trend for promotional CTA’s currently driving the online gambling market. More specifically, branded sites such as casinotropez.com are offering increasingly generous welcome packages and bonus offers to new customers, which are designed to engage potential participants and solicit them to interact with the gameplay. Often including free gameplay options and deposit matches of up to 400%, these CTA’s are extremely aggressive and particularly effective in a crowded marketplace.
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