What Really Happened At CES... And Does It Matter For Marketers?

Do you wish that you could go to CES in Las Vegas?



For many marketers, going to the Consumer Electronics Show in Las Vegas is one of those bucketlist items. It's miles - and miles - of the latest, greatest and what's going to be coming out in technology. Getting to see it, have it demonstrated and even touching it gives us a first-hand experience of where the market is going (and it's also a place where clients congregate en masse). Over the past few years, the attendance of marketing professionals (in particular, advertising executives) has skyrocketed. I have never attended this event (but, it will happen one day!). The biggest challenge, for marketers who don't attend, is trying to find out the best sources of information to better inform us.



If you want to know about CES and it's impact on media...



I have a ton of respect (and mad love) for what Jason Hirschhorn is doing over at REDEF. He spent an hour moderating an event for The Paley Media Council on all of the emerging trends from CES 2015. Featured on this one-hour panel is media and tech experts MKBHD's Marques Brownlee, Advancit Capital's Jon Miller, and The Verge's David Pierce.



You can watch it all right here...









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Published on January 17, 2015 04:22
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Six Pixels of Separation

Mitch Joel
Insights on brands, consumers and technology. A focus on business books and non-fiction authors.
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