Put Social Media, Text and Email to Work for Your Company

Integrating technology into your company is the key to business success because it helps unlock your customer outreach and marketing potential.

Focusing on social media, text, and email will help your business grow by increasing your online and mobile presence.

As the following article shows, here are just a few reasons why integrating social media, text and email into your company is a must….

Creating a Social Presence

Social media’s influence on society is impressive.

Sites like Facebook and Twitter dominate the online activities of millions of Americans as well as people across the globe. With that said, it’s pretty apparent why your company should adopt a social media mindset.

Not only does having a Facebook business page, Twitter account, and Linkedin profile help your company climb the social ranks, it also helps you create a social presence.

With a strong social presence, your company can increase its customer outreach and marketing in a number of ways:

• Social Q and A – With social media, you can encourage your customers to post any questions they may have about the products and services you provide. It’s important to respond to your customers’ inquiries quickly or you could end up losing followers as well as customers.

• Social Marketing – Once your online presence grows, your company can begin to use its social profiles as a marketing device. By posting photos your goods and describing the services you provide via social media, you can showcase your business and attract new customers.

• Social Opt-Ins – Sites like Facebook offer an opt-in feature that allows your followers to sign-up for your email list through your business page. This helps drive traffic to your company’s website.

Texting Your Way to Success

Just like social media, just about everyone across the planet uses a smartphone or wireless device. Based on the growing trend in all-things mobile, adopting a mobile mindset will put your company in the palm of your customers’ hands.

Here’s how:

• Mobile Marketing – Marketing to your customers through their mobile devices is the best form of customer outreach. Why? Because it helps your company connect to its audience in the moment and on the go.

• Direct Outreach – Going the mobile route with your company’s outreach efforts provides a direct line of communication to your audience. Sending a text will grab your customers’ attention faster than traditional marketing techniques.

• Easy and Cost Effective – Because marketing is in the form of a text message, creating text marketing campaigns is cheaper and easier for your company to create and deliver.

Email for All

If social media and text marketing help your company grab the attention of a massive online audience, then email gives your outreach efforts a personal touch.

By encouraging your customers to sign up for your website’s email list, you can send promotions and marketing campaigns that are tailored specifically to the recipients.

Just like the social and text routes, you need to keep in mind marketing etiquette when using email outreach.

Receiving your customers’ email addresses is a privilege, so don’t ruin it by flooding their inboxes with numerous daily promotions. Reaching out through email once or twice a week is all your subscribers need.

When it comes to customer outreach, social media, text and email will help your company reach millions.

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