Take Advantage of New LinkedIn Company Feature

In addition to the well-known LinkedIn profile, you can have a separate company entry on LinkedIn. And LinkedIn has just rolled out a new feature to make the company function more robust.



Here is what to do to take advantage of this new feature:

Sign into your LinkedIn account, change the default search section "People" to "Companies" and search on the name of your company.

If you already have a company page, your company name will appear and you can click on your company name and you will next see the "Overview" tab screen.

(If you do not already have a company page, you will get "0 results found" and you can click "Add a Company" and add your company.)

Click on the "Services" tab and then click on "Add a product or service."

Once you have added a product or service you can start requesting recommendations for this product or service as you previously requested recommendations for your LinkedIn profile.

I particularly like the ability to bring in a video link on a product or service page. (See right-hand side of that page.)

And there is a share feature: You can choose to send an update about this page to groups and/or individuals on LinkedIn. Plus you can automatically send the update through to Twitter (if you already have the Twitter connection on your LinkedIn profile).

Check out our Miller Mosaic Power Marketing service page now and then add your own products and services to your LinkedIn company page.

P.S. As of this writing there is still at least one glitch -- I keep checking the service box and LinkedIn keeps labeling the page a product rather than a service.

© 2010 Miller Mosaic, LLC

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her business partner Yael K. Miller (@MillerMosaicLLC on Twitter) are committed to taking the mystery out of social media so that individuals and companies can utilize the power of social media to attract more business.


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