Infographic: 11 Essential Ingredients Every Blog Post Needs
It does not matter whether a business is a small or a multinational enterprise. Blogging is without a doubt integral to online content marketing techniques and strategies for a myriad of reasons. In detail, here are the four major accounts why online marketers need to blog as far as promoting a business is concern:
1. To drive traffic to one’s website. A blog provides online marketers the opportunity to create relevant content for the consumers. They can use the virtual world as a means to drive traffic back to the company’s website. In saying this, it is important for online marketers to turn the blog into a foundation for all the company’s social media platforms. Post links of blog articles in different social websites, and in this manner, social followers are given a reason to click through the company’s website.
2. To escalate SEO or SERP. Blogs increase the website’s SEO. New content is the key to whipping out competitors in the search engine’s result page. To do this, it is important for bloggers to make use of keywords. In addition to that, listing topics, keywords, and categories would help consumers and shoppers find products and services more easily.
3. To position one’s brand as a leading industry. Properly-written articles illustrate how the company positions as an industry leader. Posting topics that rings a bell pertaining to the industry may bring out that the blogger is knowledgeable of the company and the products and services it offers. In this manner, it is not only the products and services that are being marketed, but the online marketer’s writing skills as well.
4. To cultivate better consumer relationships. Blogs serve as an alternative source of connection between the company and the consumers. By accessing the website directly, clients are able to get to know the business from the comfort of one’s home.
Knowing the benefits and importance of blogs in promoting a business, it is important for company to put a lot of effort in writing effective blog posts and generating powerful content. This is for the prime reason that online marketers want to see their posts in top search engine results. In doing so, there are several ingredients that must be considered when writing a blog post, and how online marketers take care of these ingredients determines the success of blogging service.
There are two important parts of a blog that must be ironed out. There components are:
• Title. A blog must have a striking title that wakes up the curiosity of anyone who reads it. It could be a brief overview of the article or a complete mystery. What matters is that it catches the attention of the reader, catchy and is able to convince the target audience to hit the link and read the entire article.
• Content. Truth be told, the content of a blog is equivocally important as the title itself. A blogger will not succeed if he or she has a good title yet has poor content (or vice versa). Both the title and the content must be written well, as excellent content constantly ranks high in the search queries. When writing the content, bloggers should call to mind:
o The method or style used in writing matters. This includes how the ideas, concepts, and problems are introduced, how they are discussed, and how the article proceeds.
o It is also important to make the article or blog post visually appealing. The human brain reacts more actively to visual images than text. To make an article visually appealing, make use of high quality videos and images (and not just plain text).
Because writing a blog post is vital, Copy Blogger came up with a very interesting and informative infographic informing online marketers of the 11 most important ingredients every blog post must possess. This infographic will guide a blogger in writing blog posts that will surely meet all the reasons why blogs are created.
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