Why “write the next book” isn’t enough; Or: What to do if your books aren’t selling.

In this installment of my series, I am going to take it as a given that you’ve written a good book and either had it professionally edited, or critiqued by several colleagues in a workshop or through critique exchanges, or sent the manuscript out to multiple beta readers — or all of the above.

It the story is lame, the writing bad, or the manuscript riddled with spelling mistakes and grammatical errors, changing the cover or blurb won’t help increase sales. If your book hasn’t already been th...