Want to go viral? Make your message easy to share

Frustrated that news of your book hasn’t gone viral? If you want people to share your message you have to keep it simple for them. Even if they are willing to, you should never expect them to shorten your links or read through your entire book blurb and come up with a catchy phrase to sell your book. There have been plenty of times I wanted to share info about someone’s book, but I just didn’t have the time to do the work for them. Nor did I have the understanding about their book to come up...