Twitter's Facebook Envy

. . . and vice versa. As the companies battle for social media dominance, they are studying each other's every move.

Twitter executives have always preferred that you not compare their company to Facebook. While they definitely want Twitter to become the world's biggest social media company, they say they don't want it to resemble, in any way whatsoever, the world's biggest social network. "Twitter is a real-time information network, not a social network," Twitter cofounder and then–CEO Ev Williams told Fast Company in 2010. "The fundamentals are very different." In 2013, Twitter's head of media, Chloe Sladden (who left in 2014), explained that "Facebook's approach is to dominate, destroy, break things. That wasn't us."

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