Everything You Need To Know To (Hopefully) Pass Your Marketing Test for Publishing Postgraduates

Okay. The title might be lying. It might not be everything you need to know to pass your marketing test but it is a pretty good list of everything I need to know to pass my marketing test. Which is tomorrow. So of course, I'm writing a blog. What is my life? Sigh. 

On that note, let's get cracking. We've got a lot of stuff to learn! Seriously, this blog is going to be so long. I tried to organize it in a logical order but... I'm getting tired so it could be a hot mess. Sorry, not sor...