Personal Branding or Being a Decent Individual

Every day brings with it tons of new articles and points of view on the importance of personal branding, how to build one and why we shouldn’t care about it. Somehow in the midst of all this noise, we find an area that seems to slip by unnoticed. The actual individual.

See the thing about branding is that it has to stand for something, the original message that a “brand” would leave behind usually had to do with a particular level of quality that a business or individual was known by. In essen...