The Effect of Amazon’s Subscription Service

Kindle Unlimited (KU) has interesting features for readers and authors. To summarize the basics of their subscription service:

• As a reader you have unlimited access to download and read (but not keep) any of their listed books (~700,000 available) for $9.99 per month.

• Amazon pays authors an unspecified amount each time a KU subscriber selects (and at least partially reads) one of their books.

Which Readers Will Choose KU?

Which readers will utilize this service? After the thirty-day free...