First Look: The Making Of Coldplay's Choose Your Own Fate Video For "Ink"
The creators reveal how they developed the 300-plus possible stories that viewers can experience with the song.
In November, pop-rock titans Coldplay released a gorgeous and engaging interactive video for "Ink," a single from their chart-topping 2014 album Ghost Stories. The animated clip, developed by Los Angeles design agency Blind, is a choose-your-own-adventure-style story about a lost traveler given multiple opportunities to chase his elusive lover or go his own way. In all, there are more than 300 possible paths and stories a viewer can experience.
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