Resistance is Futile (1/8/15)

I’m no Trekkie, but it feels like I’m living in a variation of First Contact. All I’m waiting for is the Borg Collective to show up and assimilate me into the collective…”We are Borg. You will be assimilated. Resistance is futile.”

I’m serious! Where has creativity gone to? Has the notion of individuality been exterminated? Are we nothing more than a bunch of mindless Borg marching around as just a part of the collective?

I started asking these questions after getting recommendations from my mastermind group as too how I could improve book sales. You need to keep blogging, posting to Facebook and Twitter. We have seen really positive results from authors who have included a video blog…Everyone else is doing it. Follow the crowd. Become a part of the collective.

This isn’t an idea that is limited to authors like me that are trying to build a platform for books like Average Joe’s Story. The Borg affect is everywhere in society today.

Hordes of people line up outside of the Apple Store hoping that they are going to be one of the lucky few that gets his or her hands on the hot new release that has been promoted to be all the rage. That new iPhone isn’t popular because it’s the best product on the market. That new release is popular because Apple told you it was, you believed them and through your decision to be a part of the collective you made it popular.

Being a part of the collective, being accepted, has become more important than your own individuality.

We are no longer thinkers or doers…we are followers. At least that is what mainstream society is hoping, but I believe society is wrong. I think we are on the verge of a reawakening from the days of being blinded from reality by the wool being pulled over ours eyes.

For the meantime I will be a part of the collective. I will remain tethered to the way things “need” to be done until the point in time where I can change the rules of the game. So for now I guess I need to look into getting a good video camera.