Get Your Message Shared with This Simple Tactic

Editor’s note: This is a guest post by Daniel Decker, who specializes in helping authors build platforms, launch books, and turn their message into a sustainable business. You can follow him on his blog and on Twitter.

If you are on Twitter, Facebook or any other form of social media then you know how it feels when you post something that gets liked or shared, especially when it gets shared a lot.

Photo Credit: jrhode via Compfight cc

It’s a good feeling isn’t it? Not just for the validation of your message but also for the increased reach and impact that you know you are having. Now, imagine how you would feel if you could get your message shared more.

You can.

There is a simple tactic that you could implement today to help to get your message shared by more people.

Here it is: create a share page for your blog or website.

Simply put, this is a page that has pre-created messages that people can easily share. It can be a mix of some of your most engaging thoughts, quotes, or post in the form of embedded tweets, shareable image quotes, and other shareable content. It’s a makeup of messages you feel people will gravitate towards most and want to share with others.

These are not “promotional” messages necessarily, although they can be depending on the use, they are primarily messages with solid content that people find of value and want to share.

As a result, your reach expands and so does your impact (for your core message or whatever it is that you are trying to bring attention to).

A share page works great with a launch

You can use a share page specifically around a book or product launch.

See an example here of one bestselling author Jon Gordon used when we launched his book The Carpenter. Not only did it included embedded Tweets and images for downloading and/or posting to Pinterest but it also included sample blog or email copy that fans could use to help promote the book.

In Jon’s case, content messages such as this one below were shared a lot:

“You aren’t a true success unless you are helping others be successful.” – @jongordon11 #LoveServeCare www.Carpenter11.com

Since the messages also included the link, the book site received a ton of traffic which then resulted in increased book sales, new email subscribers and social media followers.

Imagine 50, 100, 1000 or more of your fans all utilizing and posting the messages you provide at a time frame you suggest. The concentrated impact combined with the reach is phenomenal and the results are exponential.

It doesn’t have to be exclusive to a launch either

A share page can be a page on your site that you keep as a resource for fans and new visitors.

It can be in your site navigation as a link or perhaps as a link in a THANK YOU email that someone gets after signing up for something from your site (email list, webinar, etc). It’s a place where people can engage with some of your best material and share it with others simply because they find it of value.

See an example used as a promo page after someone signed up for our recent Author Platform Summit here. The page is very simple but it asked for people to click links to Tweet their favorite speaker. It worked amazingly well.

If you decide to create a general SHARE page on your site, I’d also suggest adding simple SHARE THIS SITE links at the top of the page to make it easy for someone to click and share your site as well. Then proceed with the rest of your content driven shareable messages down the page.

Take a look at a sample share page for Jeff Goins here to illustrate how simple it can be. It’s also a great example of how you can utilize the power of pre-created content to encourage increased sharing.

Why does a share page work?

It’s the easy button. When you have pre-created content with share links, it removes friction by making it EASY for people to share. When it’s easy, people take action.

Pro Tip: If you are on Twitter you can go back and see a few of your most popular Tweets by using www.MyTopTweet.com. It’s free.

You might start by posting some of your most popular content on your share page because you already know that it resonates naturally. You can also type in other Twitter user’s names to see their top tweets (which could then give you additional content ideas that you might want to utilize because you’ll know the messages resonate with others).

Sounds good right?

Now, how do you create one of your own?

Here are four steps:

Create a SHARE page on your website or blog. Follow the framework of the examples cited above.
Create embedded Tweets using ClickToTweet.com. You can copy and paste your Tweet message and ClickToTweet.com will create a custom link for your message (Basic Link feature on their site). You can then just copy that link into your TWEET THIS NOW line.
Create custom shareable images. It’s best if you get images professional done by a designer or use a service like 99designs.com. I typically make images in 612×612 pixel format so that they work well for most forms of social media (from Instagram to Pinterest, Facebook and Twitter) or you can create optimized images for each medium. You can also use text overlay app’s like Wordswag. Embedding the image and Pinterest button on your SHARE page is a little more advanced so you may want to get a web designer to help you. Here is the link to create your Pinterest embed button. You can find one to do it quick and affordably from enlace.com or any number of places.
Add any other additional content and you’re set.

Do you now plan to create a share page on your site? Tell me about it and any other ways have you found that help to get your message shared in comments.

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