How to Attract Visitors to Your Site
There are two questions that bother webmasters: how to attract new visitors and how to keep them. Unfortunately, one thing doesn’t automatically presupposes the other – so let’s take a look at how it can be rectified.
1. Holistic Approach
Most webmasters make one mistake when it comes to promoting their website, and this mistake make all the rest of their efforts futile: they concentrate on one aspect of their work while completely neglecting all the others. For example, they may make a bet on content marketing and forget about good old internal optimization, believing that its time has passed.
The path to victory is comprehensive approach to SEO. Advance in all directions at once, without forgetting a single way of increasing the number of your visitors.
2. Testing: From Basic to Complex
Testing is what you should do regularly throughout your website’s lifespan, but especially in the very beginning. There are myriads of factors that may influence its performance, and without solid statistics to back you up you are going to move on blind, without proper understanding of what works and what doesn’t.
When you are just starting out, it is better to stick to the basics: site navigation (how easy it is to find things and place an order, how many clicks it takes), order process (the simpler the better), texts (infinite variations), opt-in offer (how good you are at getting your customers’ contact information).
How to get the traffic you need for testing? Simple – purchase it via Pay-Per-Click search engines.
3. Free Content
There is not so much truly original content in the Internet, for all its worth. Most websites recompile, rewrite or simply copy content from other websites. Which doesn’t mean that you should do the same – on the contrary, you have an opportunity to stand out by bringing something genuinely new into the picture.
Start a fantastic blog, for example, with an accent on ‘fantastic’ – it should contain free content that would interest potential visitors, make them recommend your website to their friends and come back themselves again and again.
4. Submit Your URL to Search Engines
Search engines like Google are one of the primary sources of traffic, and you should make sure you use them correctly. The first step is to submit your URL to those of them that interest you – although search engine spiders index websites irrespectively of whether they were submitted or not, it may take a lot of time – some sites have been known to wait for a couple of years before they were indexed.
5. Keep Your Visitors with the Help of E-Mail Marketing
Most webmasters are hellbent on getting new visitors and think it is their main goal. It is not so: marketing research shows that it is much, much easier to sell product or service (and isn’t it the ultimate goal of almost any site?) to somebody who already bought something from you than to a completely new customer.
Do everything that is in your power to keep those who already came to you. Give them a reason to leave their contact information and make staying in touch with you worth their time: include useful tips in your newsletter, offer products that may interest them, provide freebies – it’s up to you to decide what exactly it will be.
Attracting visitors and search engine optimization in particular are similar to a fine art – one cannot learn all its complexities in one go. One has, however, to start somewhere – and by following these simple tips you will be able to get a good start that will allow you to build upon itself in future.
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