6 Ways Businesses Need to Think Like Nonprofits

For 25 years, I’ve worked with nonprofit organizations. I’ve applied a lot of business principlesto nonprofits. These days, I realize that nonprofits have a lot to teach businesses too. Here are 6 ways businesses can learn from nonprofits about purpose, marketing the intangible, and employee engagement.

Nonprofits and businesses are a lot alikeand a lot different from each other. The learning comes from using the differences to challenge our practices.

Many don’t know it, but in Peter Drucker’s...