How to Get Noticed in a Crowded Email Marketplace

This is a screenshot of my email inbox.

Numerically, the number of promotional emails isn't significant.


But when you realize that's the number of promotional emails I received in just six hours, it makes you consider your own email campaigns.

If you're like me -- or any other consumer -- you likely don't have the time to open each email to see what each company is trying to sell you, with an offer they believe is provocative.

Businesses expect you to anxiously await their emails. And they exp...