Basic Guideline For Writing Terrific Comments On Social Media

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Leaving comments on social media has several benefits. It keeps you actively engaged in the online community where sharing and commenting is an important part of adding value to a post. It’s a way to make contacts by sharing with others who are writing about similar subjects or selling similar products. It’s also a great way to promote your own brand or product. Sometimes a well-written and interesting comment can earn more likes and shares than the post they were written on.


That being said, it’s important to note that there’s a certain etiquette to follow when making comments. Off-topic comments, shameless self-promotion and name-calling are certain ways to turn you into a social media pariah. If you’re an active blogger, writing bad comments can really damage the reputation of your brand or product. Follow these guidelines to earn the positive attention of the poster and other commenters.


Comment early. Comments that show up early on the posts are read more often than those that are added later. Most readers won’t scroll to the end or click on the next page to see the rest of the post’s comments. The earlier you comment, the greater your visibility.


Show your expertise. If you’re commenting on a post that brings up topics on which you’re an expert, let people know. Write an insightful comment that shows your knowledge and experience of the subject. If you feel the blogger has missed an important point, mention it in your comment.


Agree to disagree. It’s okay to post a comment that disagrees with the poster’s point of view. Be polite and respectful in your comment while letting them know where your thoughts differ on the subject. Chances are, if the subject is polemical, readers will fall on one side or the other of the issue. Writing a respectful comment that disagrees with the author may make you the leader of the other side’s cause.


Ask a question. Asking a question is a great way to get people engaged in a conversation. Many commenters may feel the need to respond. Make sure your question is relevant to the subject and helps to carry the discussion forward.


Cite a relevant example. If you have an example that relates to the subject and adds value to the post, by all means, share it. Personal examples often lend credibility to a discussion.


Don’t stray. Your comments should always be relevant to the topic introduced in the post. Straying off topic is a sure way to annoy the author and other commenters.


Include links to your own blog or website. Some people shy away from this for fear of seeming “spammy” while others shamelessly self-promote, including links and tags that are totally irrelevant to the topic without bothering to write a comment. If you have something insightful to add, there’s nothing wrong with including your links along with your comment.


It’s a way to continue the conversation and bring traffic to yourself. The internet is a community and if someone is writing about things that are relevant to your own work, there’s absolutely nothing wrong with giving those readers access to your links. This way readers can continue to seek out information that interests them.


Always be respectful. No matter what type of comment you leave, make sure to always respect the writer and other commenters. Never resort to insults, name-calling or profanity when writing a comment. We all know what it feels like to read someone’s rant in the comment’s section. Don’t be that person.


Format matters. Don’t use bold, italics, caps or exclamation points in your comments. The words speak for themselves without all that extra noise. IT CAN MEAN THE DIFFERENCE BETWEEN A TASTEFUL COMMENT AND A RANT!!!!!! See what I mean?


Length matters, too- Write a comment, not a book. This goes along the lines of being respectful. You’re writing a comment on someone else’s post. If your comment is longer than the post itself, well, that’s a problem. Those who know how to say what they have to say succinctly are the kings of the comments section. On the other hand, extra-short comments like “Great post” or “Well done” don’t really add any value to the post. Find the happy medium.


Now you’re ready to go out there and rock the comment’s section.


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Published on December 22, 2014 09:00
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