A One Site Social Media Strategy Is Not Enough

A woman told me she is active on Facebook to get in front of her target markets. Then she said she has a hard time getting people who have "friended" her on Facebook to visit her Facebook (Business) Page.

I replied that an effective strategy would be to participate on Twitter to send people to her Facebook (Business) Page.

Her response to this is that she knows more people on Facebook than she does on Twitter.

My reaction to this was to think of the old joke about the restaurant customer who asks the waiter to "taste my soup." The waiter finally agrees: "Where's your spoon?" And the customer replies: "Yes, where is it?"

It is precisely because this woman does not know a lot of people on Twitter that she should be using Twitter to get in front of people who might be interested in her services.

Social media is not about who you know already. It is about who you do NOT know.

And you participate on social media to share information that creates trust with these people who do not already know you.

If you are not yet on Twitter, get our free report "Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business" at www.MillerMosaicPowerof3.com – and start using the power of more than one social media site to get in front of your target markets.

© 2010 Miller Mosaic, LLC

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her business partner Yael K. Miller (@MillerMosaicLLC on Twitter) are committed to taking the mystery out of social media so that individuals and companies can utilize the power of social media to attract more business. Sign up now to get email notifications of social media blog posts at www.millermosaicllc.com/get-miller-mo...