My new book: Dancing the Digital Tune

Happy to report that I finally published my book on The 5 Principles of Competing in a Digital World. In a rapidly evolving and connected digital world, traditional digital engagement models will be inadequate for future success. We need an approach that orients our organizations to the new connected world. The 5 actionable frameworks in this book will help you align your digital strategy with the customer. This book is about partnership with customers, about connecting with them on multiple levels, about crafting uniqueness, about leveraging the transformation this connected world is going through, and as a result, about staying ahead of the pack.   Learn why and how you should: Not leave to chance what customers need to build context Unify emotional appeal with physical interactions Be un-commoditized Not act as the 5 blind men as you engage with customers Look beyond and create a chain of links The 5 principles represent a trophy. Those who will rise above the pack in today’s connected world will win. For the first time, an overarching and systematic process has been presented to think about customer engagement. The five principles in this book will provide a validating structure for your existing strategies. The unique perspective that the 5 principles provide will help you connect your digital strategy with broader organizational goals, industry dynamics and above all, with your customers. 1. The Principle of External Reinforcement How should you be the customers’ advocate and trusted advisor, so they make a decision “with” you instead of “about” you? Be […]