Building A Better Business By Thinking Like Amazon

Don't try to be like Amazon

Amazon is a business like no other. Retailers might not like to hear this, but it is true. They have a spirit of innovation that looks at both software and hardware, plus they have a spirit of customer service that is tough to rival. Everyone talks about the pioneering spirit of Amazon, and it is a story that is worthy of telling. Still, people like Avinask Kaushik and I would agree that trying to be like Amazon, Apple, Google can be hard for most (maybe even all) businesses. For a myriad of reasons. Still, there is always something that we can think about, learn from and implement to make our businesses that much better.

How is Amazon thinking there days?

We don't get to hear from Amazon founder, Jeff Bezos nearly enough. It's usually the odd quote, here or there. But, it's rarely in the context of a longer and more focused interview. This past Tuesday, Business Insider posted their full fifty-minute live, one-on-one conversation between Business Insider founder, Henry Blodget and Bezos from their Ignition - Future of Digital conference. It is very raw and direct. The questions are very probing and provocative. I have rarely seen a conversation like this, only because I found myself questioning my own business-thinking and reaching for my Field Notes with some new ideas to jam on. I think you will too.

What is the future of Amazon? What is the future of business? Watch this...

Tags:

amazon

apple

avinash kaushik

business insider

business thinking

customer service

field notes

future of amazon

future of business

google

hardware

henry bloodroot

ignition

innovation

jeff bezos

retail

retailer

software