New Pricelessness from the NRA

Boom. And there it is. The NRA’s newest publicity stunt.

NRA’s latest ad campaign – “Good Guys” – is an odd ode to the 1950s, an era when life was clearly a ton better, easier, sweeter, milder and more honorable and a time when government was clearly more representative and more honest. Well at least for the white guys in charge. Cause I’m pretty sure the 1950s version of us (anyone not male, white, or privileged) didn’t have it so great and I’m pretty sure government wasn’t so accountable back then.  (Internet anyone?)

The new campaign includes 11 videos essentially declaring that the cornerstones of America – government, law enforcement, right to privacy, the media, neighbors, and yes – parenting – I am not kidding – are under threat. According to Mr. La Pierre, the target audience is those among us (??) that are “…worried the character of the country is at risk. It’s all collapsing.”

“At risk of collapsing” from what? Well, that’s not clear. And the NRA surely doesn’t spell it out. Cause if they did, they would sound ridiculous.

Because you know what the 1950s is afraid of?

Modernization.

So, if you’re afraid of the future. Golly gee whiz, Beaver, join the NRA.

Cause that’s the answer. Yup. Sure it is.