Episode 6: How To Be Profitable In Web Design With Liz Dobrinska
Liz Dobrinska, founder of Innovative Images, joins Episode 6 of the Profit first Podcast. Liz explains the importance of having the right accountant and tailoring to the needs of your client.
Our Guest
Liz Dobrinska, founder of Innovative Images, provides consulting, marketing communication, website and design services to a diverse number of clients including universities, private clubs, food service, manufacturing and technology companies. In addition to her consulting and design work, Liz is also an expert in e-commerce and brand adherence where she manages behavioral optimization rollouts for a variety of corporate and e-commerce clients. Liz received a B.F.A. from Moore College of Art and Design in Philadelphia, Pennsylvania in 1999, and has been operating Innovative Images ever since. When not behind a computer, Liz can be found competing her horse in the dressage circuit or setting balls on a local volleyball court.
Show Quotes
If you have a system in place and ensure that the client follows that system… that is where you get to be profitable.
It’s important to custom design the website for your client, specifically targeting their audience and what message they want to get across. It’s not just about having a website and throwing your logo up there with a bit of text and a picture that kind of slides back and forth.
When the clients expectation is not met, or the end goal doesn’t end up where the client thinks it’s supposed to be… that’s where you start potentially losing profit. It can get out of control.
Profit is in the systems.
Networking is huge and being exposed to people who appreciate the work that your doing is important.
Profit = piece of mind.
Liz’s favorite quote about Profit: “Many receive advise, only the wise profit from it.” – Harper Lee
Show Links
Liz Dobrinska’s Website (Innovative Images)
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