Speed of Resolution Over Speed of Response is Key to Social Media Success

For a lot of consumers, companies that can respond within minutes on the social sphere send out a far more positive message than those that dilly-dally.

But does this type of instant response really benefit us, both as customers and brands? While this speed might be something that would always exist in an ideal world, unfortunately we don’t live in an ideal world.

Not only that, but by setting these expectations, we’re alsosetting companies upto fail by jumping to action as soon as their name...