Is Your Social Approach to Recruitment Working?
Whether you’ve just begun your small business journey or you’ve been in the field for decades, recruitment is an ongoing task that is ever-changing.
Owning a solid company starts with having smart, dedicated employees. With millions of people out there, how do you find the right people for your company?
Social Networking Proves Popular
There are multiple ways companies go about hiring employees – including posting job ads, asking current employees for referrals, scouting colleges and reaching out on social media.
An infographic from Staff.com found that 92 percent of companies are currently relying on social media to meet their hiring needs. Platforms that are leading the way are LinkedIn, Facebook and Twitter, with LinkedIn being the most popular business social networking site.
Tony Restell, Social-Hire.com’s CEO, shares that “Historically, businesses have had to advertise in order to reach the candidates with their business needs. When the advertising spend dries up, so too does the candidate’s interest in their business. Social media has completely changed this dynamic. Companies can now build their own audience or readership by adopting the right social media strategy – and therefore generate candidate interest in their business without the same reliance on paying to advertise to other people’s readerships.”
3 Ways to Use Social Media for Hiring Needs
You can put social media to work in your hiring needs when you:
Develop a personal connection with prospective applicants – In order to do this, your company needs to have a large presence on the social media platforms that your candidates are frequenting the most. Grow your own network then work on gaining a following of prospective candidates. Spend some time looking at each candidate, reading their resumes and following their social media profiles. Developing a relationship takes time, but for the right candidate, it’s more than worth it.
Engage candidates effectively – To attract good candidates, you’re going to need to engage them. The article “Candidate engagement: 9 Tips to engage candidates more effectively” states that you should be the person or brand that candidates want to reach out to. What better way to find qualified candidates then by having them find you? You should also invest in your company’s career page and make it very easy for potential candidates to apply for the job.
Post regularly – Contribute to your social media accounts regularly by offering news stories related to your field, discounts or promotions that are taking place, fun giveaways and contests you have going on and more. The more you post and the more active you are on social media, the greater your following will be. In turn, the larger your following, the greater potential candidate pool you will have.
Effectively developing a good social media marketing plan takes time, patience and practice.
It doesn’t happen overnight, but with daily work here and there, you will be able to grow your network, increase your sales and find the right people for your place of business.
Photo credit: Image courtesy of stockimages at FreeDigitalPhotos.net
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