Journeying through the Marketing Funnel – the Client’s Path

7 Graces co-director Nancy Goodyear explores the journey your clients take through your marketing funnel and asks: does everyone have to take the same path?

When you have a product or service to sell, it’s all too easy to think that’s it. You have your ‘thing’; all you need to do now is find people who want to buy it from you. But that is the route to a lot of hard work trying to sell, sell, sell to lots of different people. Once those people have bought your ‘thing’ they no longer need it. Th...