Is Your Customer Experience 4D?

We broke the bank and bought a widescreen, high definition 3D television for our den. The hope was it would attract more visits from our three granddaughters. So we stocked up on the best kids movies available in 3D—Frozen, Brave, Tangled, Finding Nemo, Toy Story 3…the best. It was exciting to watch their first experience. After donning the special glasses, they squealed as the colorful images projected into the room.

Then, a terrible thing happened! They went to Disneyworld and saw 4D! In ad...