How to Use Snapchat Geofilters for Business | 5 Examples to Attract and Engage With Customers
Snapchat recently opened up the use of its geofilters function to everybody - businesses included. If you're thinking about giving them a try, here's some ideas for how you might want to go about it.
Note: At the time of writing, it's still early days as far as Snapchat geofilters go for business. All geofilters must be approved by Snapchat before going live, so I'd recommend planning well in advance so that any geofilters tied to a time-constrained promotion go off without a hitch. Need to know how to create a Snapchat geofilter? Check out my guide: How to Create A Snapchat Geofilter Tutorial + Photoshop & Illustrator Templates (.psd and .ai).
1. To celebrate your heritage
Okayyyy! @DKSDONUTS has a custom #Snapchat geofilter. #socialsavvyfriends #socialmediagameonpoint pic.twitter.com/uOm0UywEm4
— ^Rayson (@RaysonMedia) November 9, 2014
DK's Donuts is a family-run Donut shop in LA with a history that stretches back over 30 years. It uses its Snapchat geofilter to celebrate its staying power and prestige.
2. As a check-in methodIf you’re going to #ABGT100 and use @Snapchat, here’s how to access the exclusive geofilter: pic.twitter.com/9eJ4nJPHJI
— Anjunabeats (@anjunabeats) October 18, 2014
Plenty of businesses encourage customers to check-in on apps like Facebook and Instagram whle at their locations, resulting in the spreading of awareness for the brand. As an alternative, you can ask users to unlock and snap using your custom Snapchat geofilter as a way to check-in.
3. To celebrate a season or occasionOfficially merry and bright.
