Big Web Show № 123: Leading a Design Agency with Clearleft’s Andy Budd

DESIGNER Andy Budd and I discuss why clients spend more on toilet cleaning than design; honest pitching; the ins and outs of agile pricing; modular code libraries; selling web services instead of deliverables; the maturation of our industry since the mid-1990s; the value of reputation; design as a collaborative process; how and why agencies get invited to pitch; passion as studio marketing; our field’s evolution from layout-making to strategic design thinking; and much more.

Enjoy Big Web Show № 123: Leading a Design Agency with Clearleft’s Andy Budd.