Amazon goes head to head with Wattpad in battle for fanfic writers

The retail colossus is aiming to recruit fan fiction writers with their own ambitions to sell, but Wattpad is winning users who want to share

It’s a cheerful orange giant stuffed with fan fiction and smileys which can garner a billion reads for an erotic One Direction story – scoring 25-year-old Texan Anna Todd a six-figure publishing deal in the process. But Wattpad also has a serious side as a thriving culture of original writing, with a small but steady flow of authors finding mainstream success with Big Six publishers such as Random House and Harper Collins. Half a dozen of these authors are getting together in the real world mid-December, at Wattpad’s first UK convention. The site has attracted more than 40 million users around the globe. No surprise, then, that Amazon has decided it wants a piece of the action.

The internet shopping site has just launched its own social reading and writing platform, Kindle WriteOn, a move characterised by Reddit co-founder Alexis Ohanian as “trying to eat [Wattpad’s] lunch”. WriteOn is currently in invite-only beta mode, but all you need for access is the online equivalent of a Masonic handshake – a code passed to you from someone on the inside.  

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