Saul Kaplan: This Is What Customers Really Crave

This is the ninth of a seriesof conversations originally published on theTime site, authored by Nicha Ratana and myself, with transformational leaders who will be storytellers at the BIF10 Collaborative Innovation Summit in Providence, RI.

“The real promise of the technology revolution isn’t its products—it’s the new ways by which it has enabled us to express our humanity,” claims Bill Taylor, co-founder of the iconicFast Companymagazine and author of the bestseller, Practically Radical.

“Today,...