Richard Branson And Virgin Want To Take You On A Cruise

Seeks to be hip alternative to big-three cruise lines.

Virgin Group, which has already put its unique spin on air travel and health clubs, wants to enter the cruise ship game. Richard Branson's Virgin Cruises will attempt to "shake up a staid industry dominated by three big companies that all offer a similar flavor of family-friendly entertainment on the high seas," according to the New York Times's DealBook.

Read Full Story