Why Lyft Thinks The Market Will Be Big Enough For Both Lyft And Uber

"Transportation is going to transition from a period of ownership to transportation as a service," says Lyft president John Zimmer.

Recently the peer-to-peer ride-sharing company Lyft announced a new program that allows employers to automatically cover transportation costs incurred by employees. It's called Lyft for Work. The setup is simple: Employers set a recurring limit in Lyft for employee transportation—to and from meetings, carpools, etc.—and any unused credits are left unbilled.

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